Never stick to the first idea, bring it to the next level. That's where the magic happens, where people get really excited, touched. Keeping a good balance between form and content. What works, what doesn't. Having a birdseye-perspective on the work or change direction 180° when needed. Listen carefull to clients but being self-willed when needed. Coöperate with others to get new insights. Having fun.
Being proud. Showing my work.